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My biggest mistake in 2 years writing on Threads?
Writing is the best way I know to clarify what you do, who it’s for, and why they should buy.
It’s the most powerful way to take your ideas and your dires, and write them into reality by getting clear through journaling, building community through socials, and creating freedom through turning your ideas into offers that serve other people and make the world a better place.
I started writing on Threads one week after it launched.
I’d have started on day one, but I was fasting alone in the wilderness with no food, no water, and no internet for four days straight and all I can say is… some things are just more important than hopping on the latest social media trend.
But if you’re like me, maybe you feel like the complexity of platforms like Instagram, Facebook, Youtube, and so on… just get in the way of your ability to write and articulate thoughts online so that you can turn your ideas into a meaningful online business.
That’s why, at the time, I was already eyeing writing platforms like X.
But then Threads appeared.
So I went all in and never looked back.
However, I’ve made a lot of mistakes along the way, and if I could go back in time, here’s one thing I’d do differently.
At first I thought creating content alone would help me clarify my ideal clients.
But the problem is, you can easily go viral for all the wrong reasons and end up building an audience instead of a real business. I’ve seen accounts literally explode to 100,000+ followers in less than 6 months but fail to ever produce a meaningful level of income or community that could put all that attention to good use.
Don’t get me wrong, not everything needs to be monetized.
But for the small business owner, cash is oxygen.
And I’ve seen too many great business ideas, that I think make the world a better place, get snuffed out by never getting enough of it.
So here’s a question a worth wrestling with…
How will you stay focused on your mission when the algorithm rewards content that’s not necessarily aligned with your business goals?
What if some of the most viral content you create is actually warding your best customers away?
How will you know?
And how will you avoid creating a 100,000+ follower audience around content you can’t monetize, and will no longer be interested in one or two years down the road?
It takes some foresight…
And one thing I wish I did differently when I first got started, was to take the time to sit down and clarify who I was writing to, so that at the very least, even if I realized I was writing to the wrong person, I’d have evidence of how to avoid doing it again.
That way I wouldn’t have repeated the same mistakes over and over again, which really slowed my progress.
Maybe you’ve already got a solution to this problem, and answers to all the above questions.
But in case you don’t. I’ve got a 2-step solution I use when I run clients through my Magnetic Business Plan. And for the time being, I can meet with you 1 to 1 and run you through it for an absurdly low price that disappears over time.
More details here:
Kevin Hood
P.S. I’ve opened the purpose of these marketing audits up a bit… people are coming to me with some “pre-email-sales” problems that need solving, and so I’ve made it clear that this is welcome on the checkout page. As a result, the name has changed to TMA. Which I think has a much better ring to it, don’t you?