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How to make your copy more believable (even if you don’t have any social proof)
Unless prompted to do otherwise…
AI will bias your copy towards “safely abstract” approximately 80-90% percent of the time.
Sounds undesirable…
But what the heck does it even mean?
Well, turns out… most of the data AI is trained on (corporate blogs, brand copy, online articles, etc..) tend to use abstract nouns like success, freedom, clarity, growth, transformation, and impact. So the models deem this type of language as “safe”… meaning they won’t “get dinged” for using it.
Yes, safe. Very safe.
Well, let me you ask a question. Who in their right mind wants dull, corporate, bland, safe email copy? Or sales pages? Or social media content even?
These days, anyone with a smart phone and an internet connection can promise you leadership or authority.
But few can promise…
- Immediate access to the 10-Second Growth Formula (which gives you a repeatable one sentence business plan you can use to describe your entire business model in 10 seconds or less) — great for clarifying what you do before the next time you sit down to write.
- Exposure to the Extreme Client Clarity Framework which defines your “specific-and-energizing” audience avatar (and allows you to attract more of the type of people you enjoy working with, and less of the people who aren’t good fits).
- A Step-by-Step Client Transformation Story that you can immediately apply to your sales copy, messaging, and offer design to make them more emotionally appealing and tangible (which makes them feel more real) — and people like that because it will allow them to trust that you have a clearly defined process that will help them, that you can show them the way, and that they will be able to figure it out).
- A clearly defined Offer Ascension Model suited specifically to you and the way you like to do business (complete with a 4-tier structure for building trust that leads to monetization) — so that you don’t get stuck doing things you don’t really like doing all day just to build a business model you never wanted in the first place.
- A repeatable 4-step email writing framework that turns scattered ideas into persuasive, story-based emails which build trust and sell naturally, while still sounding like you (and without becoming embarrassingly cringe) — you could even show these emails to your mother and she’d still be proud.
- A little know “mini-epiphany” method that will motivate your readers, when they’re ready, to take the next step instead of scaring them into inaction by info-dumping and over-teaching on them.
- A soft-selling email method (once taught by the world’s greatest living copywriter) which turns every email into a sales opportunity without sounding or feeling salesy.
And so on… and so on… and much, much more…
All things we could talk about during your next Email Marketing Audit if it strikes your fancy.
But even though the price goes up by +$3 every time someone buys, here are a few reasons you might want to wait to give it a try…
- They will only get better as time goes on. The price may rise, but I’ll also get better at doing them, and you’ll essentially get the “energetic” clarity that comes from lessons that came from people before you.
- You do not yet believe you have a reason to listen to me in the first place. Totally fair. If you haven’t yet seen that I’m credible, or in possession of some bit of knowledge or expertise you’d find useful, then my insights shall not have any useful impact on your business. Best to wait on the sidelines until you’ve had the chance to decide for yourself one way or another.
- The timing isn’t right or you’re in “implementation debt”. You might be deep in a launch, moving, juggling too many priorities, or find yourself half-way through several other courses or mentorships. That’s fine. You’ll get more from this when you can slow down enough to think clearly about strategy, instead of scrambling through tactics.
So if for that, or any other reasonable reason, right now is not the time, then it’s best to wait.
But in case you’re ready, here’s the link:
Kevin Hood