New system makes your emails disappear

Alright, this is important.

Something I see way too often from folks at all levels, from $0 → $20 million dollar organizations (and the same it probably true for even bigger organizations too).

Your emails might be landing in spam.

And you have no idea.

Here's the deal...

Every inbox in the world has three big bouncers standing at the door ready to crush your emails into oblivion.

And if you haven't set things up correctly from day one, your emails get turned away, or worse, held in a back room, while your subscribers never see a single word.

Let me show you how this works.

Your inbox is a private club. Here's who's working the door:

SPF = The Approved Courier List

Before the package even shows up at the door, the bouncer checks:

“Is this delivery company authorized to ship on Kevin's behalf?”

FedEx shows up with a package that says it's from you. The bouncer checks. FedEx isn't on it.

DKIM = The Wax Seal

Okay, your platform is on the list this time. But the bouncer still eyes the package.

"This person always stamps their packages with a personal wax seal. Where's the seal?"

DKIM is a cryptographic signature stamped onto your email, kind of like a wax seal only you could have made. The receiving server checks if it's intact and legit.

No seal? Broken seal? Someone else's seal?

DMARC = The Head of Security

SPF and DKIM are the individual door checks. DMARC is the policy they're both operating under, the head of security who wrote the entire rulebook.

DMARC answers one question: "If SPF or DKIM fails — what do we actually DO with this thing?"

DMARC = None → Log it, let it through, just tell me about it.

DMARC = Quarantine → Hold it in the back room (spam folder).

DMARC = Reject → …

The short version:

If you don’t remember setting this stuff up?

Believe it or not, straight to jail.

Now look...

I'm not going to walk you through the setup step-by-step, at least not here.

Your ESP has documentation on it. AI can walk you through it. Google can point you in the right direction.

But I am telling you this:

Get it right from day one.

Because if you're grinding out emails, building your list, genuinely writing good stuff… and you haven’t let inbox providers know that you’re legit, and you’re allowed to be there?

And the problem only gets worse, the longer you wait to fix it.

Talk soon,

Kevin Hood

P.S. Do you like jokes and building businesses and writing content and emails? Join the nature of marketing community here: https://kevinhood.me/tnm