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“I don’t have room for 1-on-1’s anymore”
I was working with a business coach a little while back, and pretty quickly, they hit a record month in sales.
So good, in fact, that during our work together they basically said:
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“I don’t have room for 1-on-1’s anymore.”
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Which is a good problem to have.
Suddenly they’re “too full” instead of drowning in content responsibilities and overhead.
So we switched gears and spent the rest of our time putting together the emails, landing pages, and tracking systems to transition her from 1:1 coaching to a group coaching model.
Here are two things I gave her right away that resulted in a record month (directly attributed to email):
- I gave her a handful of outlines (launch, nurture, prompts/templates, etc.)
- I gave her a short guide on writing highly effective emails.
I’d like to direct your attention for a moment to #2.
One of the problems I see most often is that when people sit down to write an email…
They don’t know what to write. They don’t know what to write about. They don’t know how to write about it. They second guess themselves. They see other people writing about random stuff, it feels kind of compelling, they try to copy it…
But it’s not really working… or they can’t tell if it’s working.
Anyway… the major problem I see is not that people “can’t write an email.” It’s that usually they don’t have a simple 4 step system that makes writing those emails predictably easy.
A system where they can check the boxes, 1, 2, 3, 4…
And at the end say, “This is a great email.”
Then it’s easy to press send.
So anyway… that’s why I wrote the guide in the first place. It’s a straightforward, non-hypey guide that explains why most emails fail to generate sales, and what to do about it.
Plus it gives you a sturdy email writing structure you can depend on (so you’re not scrambling for ideas three times a week).
If you want to read the same guide I handed said business coach above…
Go here:
Talk soon,
Kevin Hood