Quick positioning resource from a friend

Yesterday I wrote to you about conversation I had and recorded with a 20 year web design agency owner, Michele Kasl, where, among other things, we talked about how to get AI to recommend you to your ideal clients.

But today, I want to write about one of the other interesting interesting ideas she recommended for positioning yourself on your website so that you can attract, instead of repel those clients once they reach your home page.

I’d also like to share a resource with you that will help you understand how to profile your ideal clients. What you might be doing wrong currently that’s causing your ideal clients to feel hesitant and avoid experimenting with your offers. And some quick changes you can make to start seeing better results starting today.

Anyway, Michele recommended a solution to something I see all the time when people apply to work with me, and that is having too many CTAs on your website.

A lot of people have a dozen links in their bio, or 4-5 different CTAs on their website to their newsletter, to book a call, to their e-book, or to any number of other things, and ultimately this just generates a lot of indecision and confusion.

Even if you are getting more people’s attention by appealing to broader level’s of interest and investment, there’s a good chance you might be spreading yourself too thin on the delivery and even the marketing end of what you have to offer.

You might get more names on your email list for example, but if all the people attached to those names have wildly different problems which require wildly different solutions, then I’m afraid, that’s not going to be very useful to you as a business owner because now 50%-90% of the content you create is going to irrelevant to 50%-90% of your audience.

Now, I’m not saying you can never serve different people at different levels of the customer awareness journey (i.e. total newb, no idea what the real problem is they have -to- relative expert, needs advanced strategy).

But if you’re at all struggling in the range from attracting buyers to delivering solutions, then it might be worth paying some well considered attention to whether or not who you attract, and what you deliver are completely congruent and positioned as such.

So the question I’ll invite you to consider today is, “Am I consistently attracting the right kind of clients into my business or not?”

And if the answer is anything along the lines of, “…it could be better”.

Then like I said, there is a resource that Michele put together, that will help you narrow down who that ideal client is that you’re looking for, identify what you’re doing currently that might be preventing them from entering your world, and apply a few quick changes that can help you start to see better results as soon as today.

If you’d like to see it, as well as her interviewing me about how to write emails that help generate more sales, then you just need to head on over to the link below, and give her weekly newsletter a test drive.

It’s called Monday Mantra (and she mixes marketing mentorship with board game psychology), and I recommend that her guide and her newsletter are well worth the read if you find yourself in need of increasing the perception of your brand through positioning.

https://kevinhood.me/100kpositioning

Talk soon,

Kevin Hood