She said my post doesn’t have a hook

A while back, someone replied to one of my Threads posts to point out that it didn't have a “hook” and they actually thanked me for sharing valuable information with them in a clear, straight forward way.

What she basically meant was, I didn’t write a cheesy, hyped up first line that, as some guru’s would say: “grabs your reader by the throat and forces them to pay attention.”

Because I don’t write like that.

But the post in question did actually have a hook written in the first line.

They just couldn't see it.

And that's the whole point of good writing.

You know it when you can’t see it.

On Monday I told you about William Zinsser, the writing teacher behind On Writing Well. Legendary Writing Secret #4 comes from him too. And his advice on style is probably the opposite of what you'd expect.

It's inside the Coyote Copy Club, on the Standard tier, along with the post that "didn't have a hook":

https://www.skool.com/kevin/classroom/546ddd0f?md=8824a3a205ce4922b0410d16f420f247

Talk soon,

Kevin Hood