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Start posting daily. That's it, that's the email.
I posted something on Threads the other day that brought me some useful feedback.
Start posting daily.
That’s it, that’s the thread.
I realize I’ve been writing on Threads for more than 2 years now…
It’s harder for me not to post at this point than is to post. Such is the curse of knowledge, and experience. We always forget what the struggles really look like when we’re first getting started.
So here’s 10 things I didn’t say in that post you might find useful.
You become impossible to ignore. When you post daily, your name shows up in people's feeds over and over again. Not in an annoying way. But in a "this person is always here" way. That builds trust, and it lets people know that they can rely on you when the going gets tough.
You find out what works. You can research content strategy for months, or you can post daily for two weeks straight and find out exactly what your audience responds to. Real feedback beats content theory any day.
Your ideas get better. The first time you write about a topic, it’s likely to suck. But by the tenth time you write about it, you've refined your thinking, improved your relevance, and figured out exactly how to say what you want to say so that people actually hear it. That only happens through consistent writing, editing, and repetition.
You build your digital footprint. Every post is a chance for someone new to discover you. Every post is a potential conversation starter. Every post is a lead magnet you didn't have to design. When you post daily, you're constantly brining new people into your world.
You stop overthinking. When you only post once a week, every post has to be perfect. When you post daily, you just need it to be good enough. That lowers the stakes, speeds up your process, and gets you out of your own way.
You earn the right to promote. If you show up every day with value, people don't mind when you make offers. But if you only show up when you've got something to sell, you'll get ignored.
You grow your email list, faster. The more you post, the more people recognize you. The more they recognize you, the more likely they are to give you their email address. And email is where you actually build real relationships with your audience.
You get comfortable with failure. Truth is, most of your content is going to suck. And early on, it’s easy to feel embarrassed when you post something that gets backlash or doesn’t land. But with daily consistency, you become immune to the embarrassment that comes along with failure. If you ask me, that’s the real cheat code to success.
You build a warehouse of your best thoughts and ideas. Anytime a post gets traction, that’s a bit of data you can use to create your next piece of content. As you can see, this email is just an expansion of something proven people responded to on Threads.
You separate yourself from everyone who quits. I started writing on Threads the week it was released. I’ve also got a list of everyone who was writing along side me at the time. 95% of those people have quit. You don’t have to worry about being someone who quits after 2 weeks. You have to worry about being the person who quits after 2 years. The only way to win is to never stop.
And here's the thing nobody tells you about posting daily.
It's not about the algorithm. It's not about going viral. It’s not about amassing a huge following. And it's not even really about the content.
It's about becoming the kind of person who shows up.
That identity shift alone is worth more than any marketing tactic, any writing app, any content course, or any business strategy you'll ever learn.
Because once you're the kind of person who shows up, everything else gets easier.
And if you're a coach, educator, or experience-based professional building your business on Threads, and you want help with the marketing, positioning, and content side of things — especially the daily posting part — I'm building a community to help you do exactly that.
It's called The Nature of Marketing.
Here's the link:
Your pal,
Kevin Hood
P.S. Once you become that kind of person, the results come naturally as a result of you being you, and you don’t have to worry so much about the tactics side of things anymore.