logged
Struggling to write one email? Write two instead…
Sometimes the reason people struggle to write one email is because they’re actually trying to write two at the same time.
Case in point…
Today’s email is just the second half of yesterday’s.
You don’t need one to enjoy the other, but after writing it out by hand in my notebook first thing in the morning and letting it simmer, I realized there were two main points in the message, and it would be much better (and much easier) to just split it off into two separate emails.
Which brings me to the point of today’s email….
Making things easier.
As I get ready to run ads again, I asked for feedback inside a private community I’m part of.
Actually… first I asked Chat GPT, based on what I already know, and how I’m positioning my offers and resources, what the best starting ad budget would be for testing.
But it kept coming back with wildly outrageous figures that didn’t make any sense.
Which is why I’m often none-too-pleased with the custom GPT’s people build offers around these days. I often find individual prompts combined with real human insight and education to be far more effective.
Anyway…
I asked inside this group, the first response was a little helpful but irritatingly vague. Almost like the person was responding out of obligation than a genuine desire to help. Like they were “getting in their daily engagement metrics” if you will. But all in all, somewhat helpful, more helpful than the Chat GPT response anyway.
Then the next response came.
Vividly more helpful, still didn’t fully answer my question, but also included a link to a 30 minute video containing some more advanced ad strategies to reduce ad costs and provide more nurture to colder audiences. Which is cool to know that exists, but I’m in getting started mode, I don’t really need more education, I just need an answer to my question.
And then the third response came in.
BOOM!
It was exactly the information I was looking for. Where to start, how much to start with, and what to look at and optimize for (along with someone’s own personal experience and ad budget evolution).
And you just don’t get that kind of stuff talking to a robot that summarizes the internet.
Another big reason I’m feeling sold on the idea of using communities to grow moving forward.
If interested in what The Nature of Marketing community will have to offer, just signal your interest by clicking the magical link below (you won’t have to do anything else because I’ll magically know).
Talk soon,
Kevin Hood