logged
“You sunk my battleship!”
"You sunk my battleship!"
6 months ago I bought a $500 course on facebook ads that can be summed up in a single sentence.
“Keep it simple, and here’s the buttons you click when setting it up.”
The rest of it was two grown adult men talking about how you don’t need to join a $5,000 ads mastermind to learn the exact same stuff we’re teaching you right here in this course.
Now…
Knowing what I know about facebook ads, this course was the biggest waste of time I could ever imagine.
I don’t even care about the money…
I want my time back.
Reason being, I’m now a part of a $100 / month community that teaches cutting edge ads strategy and I’ve gotten more value out of this community in a single month than I could ever get rewatching that terrible $500 ads course over and over and over again trying to extract every last bit of nuance from between the majority of the time they spent making fun of other quote unquote “ad guru’s”.
But I digress…
I’ve mentioned, I’m in ad land. And in preparation for that, I’m going to do something a little different on Threads this week.
It’s actually taken from a paid ad strategy I just learned where you can essentially test and find your winning ad strategy for free (as long as you’re watchful, diligent, and careful and you know what you’re doing).
But at the same time, I had to create next weeks content for Threads, and anytime I’m creating something I like it to do double duty.
So I figured, hey… I’ve got over 7,000 followers on threads…
Why not replicate the same strategy there?
Maybe it will provide some useful data, and together, we can see what happens.
It’s called “BATTLESHIP”, you know the board game from your youth where you’d shout “A-11!” and hope to hit your opponents battleship? Well, this is kind of like that… but instead of sinking anyone’s battleship, the goal is to find the messaging that your people are responding to in your ads (and in this case, organic content on Threads).
Maybe it’ll work, maybe it won’t.
But I’m guessing putting an entire weeks worth of “BATTLESHIP” content out there will at least yield something interesting to write about in one of next weeks emails.
And especially as things progress with organic and paid content strategies, I want to share more of what’s going behind the scenes with you so you can learn from my mistakes and failures, and apply the wins and lessons to you own business, with your own work, in your own niche, with your own voice.
And the plan is to do that inside a community setting.
If interested click the magic link (and I’ll get magically notified).
Best,
Kevin Hood