The 7-day writing challenge is on, baby!

10 people raised their hand so far to join the 7-day Threads writing challenge, so it’s on!

We start Monday.

More details tomorrow.

But in the meantime I wanted to give you a sneak peek at what’s going to be inside.

First, the easy stuff. Completing the sprint is going to take about 15 minutes a day. One short video from me each day with one piece of content for you to learn from and repurpose. Watch the video. Make one post. That’s it.

And if you follow through on all 7 days, you win a prize.

So unless someone breaks into your house, steals your laptop, your phone, AND your wi-fi router, and none of your friends will loan you their phone to fire off your daily post on Threads… everyone reading this can complete this challenge (and win the special prize I have for you at the end).

But here’s what’s different about the Threads writing challenge.

I’m not going to show you a bunch of posts that got a million likes and views and call it a day. That’s easy, it’s already been done a thousand times over, and quite frankly, it’s useless.

Instead I’m going to show you posts that have actually turned into clients.

I’m going to show you posts that have actually turned into email subscribers. I’m going to show you posts that turned into the right kind of active followers inside the right kind of niches. And I’m going to show you the why behind each and every one.

This is the real behind the scenes stuff that quite frankly, most people can’t show even if they wanted to because they do not properly track their marketing efforts.

For example…

I was thinking about digging out this one post from way back in the early days of Threads. I had maybe a thousand followers at the time I think, I could be wrong. But I had no real social proof to speak of other than I had already managed to replace my income writing online through freelancing.

And this one little post brought one of my favorite clients of all time straight to inbox.

Threads didn’t even have DMs yet, so they had to find me through Instagram or email, I forget which. And the message was basically, “How can I work with you?”

That one was particularly validating for me.

I didn’t have a lot of followers. I didn’t have a lot of social proof. I was just showing up talking about what I knew, what I was interested in, and what I was doing… and it was working.

But I’m also going to share some of my bigger wins. Posts that turned into full on high ticket coaching programs. And not just posts in my own niche. Posts my clients have made in their niches that have brought them clients too. And posts that have brought them hundreds of email subscribers, or thousands of new followers, and why.

Because when you look at a wide range of use cases, you start to see the bigger picture.

Which brings me to the reason I decided to run this sprint.

I was listening to Alex Hormozi the other day. He was talking about a buddy of his with a pretty sizable business in the job seeker niche who was helping people get better at interviews, fix up their resumes, and all that good stuff.

But the guy was struggling to make it profitable.

Hormozi’s response was something like, “Well, you’re selling to broke people. Either they don’t have the money, or they do and they’re white-knuckling it because they’re out of work. And once you do help them, they don’t need you anymore. LTV is notoriously low.”

And I was like damn…

That’s the conversation most people skip when they talk about writing on Threads. Everyone’s all caught up in getting as many followers as humanly possible in the shortest amount of time, when the reality is, your follower count has nothing to do with growing your business unless you’re in the business of selling follower growth on Threads.

And so… the better questions are:

What do I actually have to offer? Who am I offering it to? Am I presenting it in such a way that it’s a no-brainer for the right kind of person? And what kind of social proof do I have to back my claims?

Because you can write on Threads all day long. You can pile up followers. But if your offer doesn’t actually solve a real problem, and isn’t disproportionately valuable compared to what it costs… you’re going to keep struggling no matter how much the algorithm turns in your favor.

And that’s exactly what the 7-day sprint is going to be about.

Not “how to get followers fast.”

There will be a little bit of that. But more importantly, it will be about how to write content connected to a real offer, for a real audience, on a real path toward real clients.

Anyway, that’s the tease.

We start Monday.

Keep an eye on your inbox over the next couple days. Tomorrow I’ll release all the details, including the prize.

Let’s freakin’ go.

Talk soon,

Kevin Hood

P.S. if you’re interested write back “INTERESTED!” and I’ll add you to the list.