Three stories about growth on Threads

Three quick stories:

Abbey came to me with no email list, almost no followers, and an idea for her service-based offer. After one session about writing on Threads, she signed her first paying client from Threads who said:

"I love the way you write on Threads.”

Once we got her lead magnet up and running, another single session on client affinity content brought in her first 150 email subscribers within about 30 days.

Another one…

Justin was stuck at 20,000 followers for 3 months.

Everything he’d done to grow up until that point wasn’t working anymore. After just one conversation about his content strategy he went from 20,000 followers to over 100,000 in four months.

And lastly…

Claudia got 1,000 new followers from a single post and said:

"My subscribers are going up. My follower list is going up. 10 days of implementing the changes you recommended. Super happy.”

I am not the de facto Threads expert.

I have not grown the fastest.

In fact, I’ve actually grown quite slowly. And it’s really only sheer persistence that has gotten me as far as I have gotten in terms of follower count.

But fast account growth and fast business growth are two different things.

The algorithm will generously reward things performative lifestyles, raw personal development, controversial hot takes, and aspirational identities (even if they are completely unrealistic).

But it doesn’t always reward the weirder work of turning real work into real clients.

And that’s the part I care about.

Not everyone’s growth trajectory looks the same. But as a business owner, as long as you’re getting paid. Then I’m doing my job. If not, then there’s a problem.

So, all to say…

I've been building and selling online offers for 7 years. Running businesses for more than 10. And I've worked with a wide range of folks from those literally just getting started all the way up to now, 8-figure brands.

So that’s the angle I’m coming at this writing on Threads thing from.

And the other thing I bring to the table is data.

I track exactly which posts bring in subscribers, leads, and clients (the kind of tracking most people don't even know how to set up yet). And it's why I keep saying likes aren't the metric that matters.

I literally have posts with thousands of likes that brought in zero email subscribers (with actual proof).

And posts with well under 100 likes that brought in $5,000 clients.

That’s not me making shit up because it sounds cool.

I’ve measured it.

It’s true.

Which, when I floated the idea of a 7-day writing sprint earlier this week, this is what I was thinking about.

So far we have 6 brave volunteers.

If enough of you raise your hand, I'll kick it off next week.

Just reply back with "I'm interested" and I'll add you to the list.

That's it for today,

Kevin Hood