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The faster you click, the cheaper it gets
The other day I launched a weird pricing experiment for an offer that slowly increases in price over time.
Every time someone buys, the price goes up by +$3.
So in effect, the faster you click the cheaper it gets. And since the price never comes down. The best time to buy was 2 days ago, and the second best time is now. (As the old tree adage says…)
And at the time of writing this (approximately 24 hours before it was delivered to your inbox), three people have already purchased meaning this $7 dollar now costs $16.
But even at this new price…
I believe this offer is a steal for you as long as you are an avid reader of my content. And even if you aren’t an avid reader yet, you might want to become one some day (seeing as my emails are still getting delivered to your inbox).
Easy as it is to unsubscribe, you haven’t…
And that tells me one of three things.
One, your inbox is completely abandoned.
Two, you’ve sent me to a secondary inbox that you only check once in a while (which means at some point you decided they might be valuable), or…
Three, you’re interested in reading these emails because you believe they are, or might prove to be, outsizing-ly valuable in helping you achieve your business goals.
Well, my friend…
If either of the latter two cases are true, I would like to suggest to you, that today is the day where you can receive much more than you bargained for when you signed up.
Because in a world where almost every low-ticket offer comes with a pile of AI prompts promising to solve your problems, I see myself, and others, banging their heads against the algorithmic echo chamber of AI-generated “sure, whatever you say” singularity.
Ask enough smart questions, if you haven’t clearly defined the rules of the game, whatever progress you thought you were making quickly vanishes.
So now more than ever, real interaction with real people delivers far more value than prompts or bots when you need fast, grounded feedback on ideas, problems, and challenges you’re encountering along the way.
Don’t get me wrong…
Great prompts can produce good outputs.
But when the task requires nuance, “what-ifs,” or subjective judgment about what works and what’s better, unstructured back-and-forth with AI can quickly descend into chaos.
Which is exactly why I launched this $7 experiment.
So you can get a real set of human eyes on your marketing strategy.
And I can finally SEE the real set of human eyes behind the person reading these emails.
So with that said…
Let’s have some fun together…
And remember, the faster you click, the cheaper it gets!
Your pal,
Kevin Hood