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This email sold my $5,000 coaching program without any social proof, case studies, webinars, or even a sales page
But before I show it to you, I want to show you what I’d like you to do with it first.
It’s a copywriting secret that most people know, but still don’t do.
All the pros who make something of it do it though as far as I can tell. But for me personally, it’s something I stumbled on accidently. Before I even knew what copywriting was, I saw people writing emails, sales pages, and google docs and using them to promote their coaching programs on the internet.
I wanted to do that too.
And I knew it worked, but I just didn’t know how it worked… yet.
But I was determined to find out.
Not knowing where to turn, I figured I’d print it all out on paper so I could sit down with it and really analyze what each sentence was doing and how on earth it was written in such a way that it was so effective at persuading, encouraging, and cajoling me into wanting whatever it was they had to offer.
One problem though…
I didn’t have a printer.
So instead, I copied them out by hand, in ink, on paper… word for word, line for line, paragraph by paragraph. Then, once done, I’d sit down and write my notes in the margins about what I thought each sentence was supposed to be doing.
Nowadays people often call this “copywork.”
And it’s something I still do to this day whenever I find a particularly good piece of copy and I want to up my game and discover for myself what felt so good to me about it.
Gary Halbert said it has a “neurological imprinting effect.”
It gets it into your nervous system so that you start to feel what it’s like to write good copy and then your body can start to take over and handle the rest.
Anyway, to kick things off with Daily Email Ideas inside the classroom, I’m going to start with some quick things you can do like hand copying one of the emails I’ve used to successfully promote and sell my $5,000 coaching program without any social proof, case studies, webinars, or even a sales page.
It’s available to you for only $7 a month on the premium tier:
See you there,
Kevin Hood