Emailmaxxing

Turns out, you can bang -maxxing on the end of pretty much anything these days and turn it into a “thing”.

And apparently, the original: “Looksmaxxing” involves something called “mewing” to improve your jawline and maximize physical attractiveness while it’s roots trace back to the incel forums of the early 2010s. Which honestly, tells me all I need to know about it.

But now there’s gymmaxxing, sleepmaxxing, couplesmaxxing, booksmaxxing and more…

The goal being: to humorously apply the principles self-development to basically any hobby, habit, or domain of life.

And the marketing world has it’s own flavor called trafficmaxxing.

Which basically involves posting 30x times a day, studying the algorithm like scripture, and having the goal of getting every last eyeball on the platform onto your content.

Which is cool. I like attention as much as the next guy.

But the problem is, the algorithm and it’s blessings are ephemeral. It’s effects come and go. The attention it brings you is fleeting. And maxxing takes time. If you spend all of yours maximizing for algorithms, will you have any time left to have fun or run your business?

In case you’ve already been asking yourself the same question, I’d like to offer a humble alternative:

Emailmaxxing.

With emailmaxxing, all the time and effort you put into writing emails goes towards building real relationships with real readers in your inbox, rather than with a million strangers on the internet who might never hear from you again.

With emailmaxxing, your time and effort goes into clearly articulating what you do, who it’s for, and the benefits of applying what you teach so that the next time you’re asked to speak on it, you already know what to say.

With emailmaxxing, your thoughts and ideas continue to grow into an ever-expanding library of thought leadership content that search engines, AI, and even human beings can keep pointing back to from now until infinity.

And all that content you create, you can eventually feed it back into your own AI assistant so that it can help you turn everything you've ever written into a more cohesive set of organized trainings in the blink of an eye.

Which is a lot like watching someone post their best stuff on YouTube for years, then joining their paid community anyway because even though the information was already out there, having it assembled into something usable with hands on support just makes everything easier.

And as far as emailmaxxing is concerned, all you need to do is invite people from your feed onto your email list, write to them like a human, put your offers in front of them, and when the time is right, they’ll take you up on them.

No jawline exercises required.

So if you’d like to get started emailmaxxing today, the fastest way I know how is to join me inside Email Sanctuary.

Here’s the link:

https://kevinhood.me/sanctuary

See you there,

Kevin Hood