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Why I stopped slopping around in Canva
The whole premise of Minimum Viable Email List is pretty simple.
You build something simple, and you get started.
Then you build multiple simple things and you test them. You make each one small but you cram as much value into a single page as you can.
That's my philosophy on this.
You can basically put an entire course on a single page if it's just links to short videos and that’s a one page lead magnet. Which is essentially what Minimum Viable Email List is. When I first built, it was just a simple Notion document with videos. Basically a mini-course.
But it’s only 10-15 minutes long.
Which is important for a lead magnet. You can breeze right through, beginning to end, and the gears in your mind will start to turn. By the end, you’ll think, “Okay, I know exactly what I need to do, I just need to spend one hour creating a lead magnet and getting it live. Then do it again. And then do it again.”
Then you will have 3 remarkable, but simple ideas that you can test.
Rather than tweaking one idea for hours, or centuries, or trying to figure out complicated tech stacks… the best thing to do is just get them up and running. Create a simple opt-in page, and start growing.
But you know what?
The tools available today to help you create lead are magnets are different than they were even six months ago.
So that’s why I put together the Lead Magnet Wizard.
It’s a single document you can upload to Claude, and it will guide you through an interactive lead magnet building session, based on my personal strategy: dump, map, build ship. Trained on real sessions I’ve done with clients. And it will get you a lead magnet up and running in under an hour.
Here's the link if you want to check it out:
Talk soon,
Kevin Hood