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How to launch “rip-roaring” offers (that don’t fizzle out)
Ever notice how some of the people closest to you can’t quite see it yet?
Your weird little online thing.
Your “F* the 9-5” whisper.
Your “I’ll work when I want, with who I want, on what I want” plan.
They think you’re nuts.
But here’s what no one tells you about building a freedom focused online business. You gotta “get it goin’”. Just like you would a “rip-roaring” bon fire. That is, if you want people to stick around and participate.
You wouldn’t invite people over, light some kindling, then hope the fire just takes care of itself for the rest of evening would you?
You gotta give people something to “gather ‘round”.
Currently working with a client, a very successful multi 6 figure coach who’s ready to add more freedom to their business with their first on demand course.
They poured months into building it… struck a match… and sparked a little kindling.
But only a handful of people showed interest… and then… nothing.
They saw a flicker, but the fire died out.
But if you want to build a fire worth gathering around, you need to be prepared. You need the tinder and the kindling. But you also need to have the rest of the wood stacked a ready.
No time to go cuttin’ down trees and splitting logs while your busy entertaining folks with kava juice and fizzy water.
You gotta be prepared.
They had everything ready to strike the first match, but nothing to keep that fire “rip-roaring” while entertaining guests and making sure everyone is having a good time.
Most offers fail to catch on for the same reason.
You can’t just throw a spark and hope it burns.
You need the energy, the fuel, the stories, the “come gather ‘round the fire” magic that keeps people warm and makes them want to invite their friends.
Your business needs the same thing.
You need a spark. A big idea. You need some kindling. Your first buyers, your best stories, your clearest promise. And you need a woodpile. Systems, follow up, and your “can’t help but feel invited” energy.
If you want to get the fire going you need to stop trying to keep yourself warm with just kindling. And you need to stop trying to light wet wood.
Stack all the pieces in the right order.
Grab your spark. And let it rip!
If you want that kind of momentum for your next launch, apply here:
Your pal,
Kevin Hood