logged
Weird pricing experiment (part 2)
I just finished writing the sales page for Threads Organic Traffic.
And I ran the offer, and it’s content through Claude’s advanced model (Opus 4.5) to ask what a fair price would be. It said somewhere between $297 and $497 is what other people are charging for “similar but less-than” courses.
Which tracks…
It’s a completely system, with proven results, includes templates, frameworks, and more… everything I’ve learned in 2.5 years of writing on Threads what actually brings in customers and clients and not just viral engagement.
And yeah… you can get for $297.
But there’s also another way you can get it.
And it doesn’t cost $297 dollars. Or even, $197. Instead, there’s something completely different you can do to get the course, and while I believe it is worth these amounts (and more)… and even though people have purchased the recordings for tiny portions of the course for as much as $100 dollars a piece (even after seeing said content demonstrated live, and for free, just to get the recordings), I’ve come up with a much more interesting way for you to get the course.
One that will not only improve your experience with it, and enhance your results, but it will also get it into your hands for much less than it’s current real world value.
Why? Because for the most part, stand-alone digital products are dead.
While the digital education industry is still valued at $280+ billion and growing, the perceived value of static content courses has plummeted due to market saturation.
Buyers are skeptical after being burned by too many “download and good luck” products.
Completion rates for self-paced courses are abysmal (3-15%).
And the market has shifted towards cohort-based, community-driven, and implementation-focused models for getting real results.
Bottom line is, courses aren’t inherently valuable unless you’ve got some other means of support included to ensure your people actually get results. Courses with communities and coaching have 5-10x times higher completion rates.
Accountability and implementation support dramatically improve customer outcomes.
Solo courses work for self-motivated learners, but even then, most people still need something more.
Which is why I’ve given you an alternative method for not only consuming, but implementing the content inside Threads Organic Traffic, not only with my help, but with help of a handful of others who are on the same path.
So if you’d like to learn a little bit more about how that’s all going to work, here’s the link:
And if not, no worries. Thanks for reading either way.
Your pal,
Kevin Hood