The Newsletter

343 Selected Entries · Newest First

  1. No. 266 Organic isn’t more honest Why I’m going back to paid ads for email list growth (and the validation tool that filters low-quality subscribers before they hit your list).
  2. No. 265 How to get ideas for your daily emails Where do daily email ideas really come from? — One tiny book about a “technique for producing ideas”.
  3. No. 264 Open the way through the heart A 1940s ad exec's door-to-door market research on "emotional advertising," and the headline test it left behind: would a stranger let you in?
  4. No. 263 Why I slept in the back of a stranger's Cadillac Ten years ago I roasted my clutch and found myself sleeping in a cat lady's Cadillac in the desert — turns out discomfort is still my favorite teacher.
  5. No. 262 How to make more effective persuasive arguments for your offers and services The 7-step writing framework (ethos to call-to-action) that turned a 383-subscriber email list with 0% clicks into $25,000 in sales in 30 days.
  6. No. 261 Why daily emails still beat everything else in 2026
  7. No. 260 Right place at the right time

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Kevin Hood · copywriter & marketing strategist