The Newsletter

354 Selected Entries · Newest First

  1. No. 270 Claude riding shotgun Inside my “Lead Magnet Map” sessions: I created a markdown file that helps Claude guide you through the process live (and how AI is making our work more remarkable).
  2. No. 269 Better, faster product mockups New module for “Minimum Viable Email List”: generate dozens of product mockup ideas with AI in minutes, pick the best one, and solve your lead magnets desirability problem.
  3. No. 268 The napkin test Tad Hargrave’s napkin test for niching: “Island A and Island B” — plus why daily emails work as a forcing function to sharpen your messaging.
  4. No. 267 You get to pick Email is taking of the community content roadmap and you get to vote! — Subject lines, lead magnets, Meta ads, or the tech stack that delivers it all.
  5. No. 266 Organic isn’t more honest Why I’m going back to paid ads for email list growth (and the validation tool that filters low-quality subscribers before they hit your list).
  6. No. 265 How to get ideas for your daily emails Where do daily email ideas really come from? — One tiny book about a “technique for producing ideas”.
  7. No. 264 Open the way through the heart A 1940s ad exec's door-to-door market research on "emotional advertising," and the headline test it left behind: would a stranger let you in?

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Kevin Hood · copywriter & marketing strategist