The Newsletter

331 Selected Entries · Newest First

  1. No. 268 The napkin test Tad Hargrave’s napkin test for niching: “Island A and Island B” — plus why daily emails work as a forcing function to sharpen your messaging.
  2. No. 267 You get to pick Email is taking of the community content roadmap and you get to vote! — Subject lines, lead magnets, Meta ads, or the tech stack that delivers it all.
  3. No. 266 Organic isn’t more honest Why I’m going back to paid ads for email list growth (and the validation tool that filters low-quality subscribers before they hit your list).
  4. No. 265 How to get ideas for your daily emails Where do daily email ideas really come from? — One tiny book about a “technique for producing ideas”.
  5. No. 264 Open the way through the heart A 1940s ad exec's door-to-door market research on "emotional advertising," and the headline test it left behind: would a stranger let you in?
  6. No. 263 Why I slept in the back of a stranger's Cadillac Ten years ago I roasted my clutch and found myself sleeping in a cat lady's Cadillac in the desert — turns out discomfort is still my favorite teacher.
  7. No. 262 How to make more effective persuasive arguments for your offers and services The 7-step writing framework (ethos to call-to-action) that turned a 383-subscriber email list with 0% clicks into $25,000 in sales in 30 days.

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Kevin Hood · copywriter & marketing strategist