The Newsletter

327 Selected Entries · Newest First

  1. No. 264 Open the way through the heart A 1940s ad exec's door-to-door market research on "emotional advertising," and the headline test it left behind: would a stranger let you in?
  2. No. 263 Why I slept in the back of a stranger's Cadillac Ten years ago I roasted my clutch and found myself sleeping in a cat lady's Cadillac in the desert — turns out discomfort is still my favorite teacher.
  3. No. 262 How to make more effective persuasive arguments for your offers and services The 7-step writing framework (ethos to call-to-action) that turned a 383-subscriber email list with 0% clicks into $25,000 in sales in 30 days.
  4. No. 261 Why daily emails still beat everything else in 2026
  5. No. 260 Right place at the right time
  6. No. 259 Who wants to run ads?
  7. No. 258 Do you flow?

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Kevin Hood · copywriter & marketing strategist