The Newsletter

343 Selected Entries · Newest First

  1. No. 273 Making money is art Andy Warhol: “Making money is art”, sells Marilyn for $195 million. Stop fighting it. If you’re building online, the algorithm is your medium.
  2. No. 272 $1,500 Uber ride The “$1,500 Uber ride” test: you can’t sell an offer or transformation until you can name point A, point B, and the path between.
  3. No. 271 Okay, wise guys… now what? The "desirable problem" email framework: how one simple client statement becomes proof and promise — explained with the help of Wile E. Coyote.
  4. No. 270 Claude riding shotgun Inside my “Lead Magnet Map” sessions: I created a markdown file that helps Claude guide you through the process live (and how AI is making our work more remarkable).
  5. No. 269 Better, faster product mockups New module for “Minimum Viable Email List”: generate dozens of product mockup ideas with AI in minutes, pick the best one, and solve your lead magnets desirability problem.
  6. No. 268 The napkin test Tad Hargrave’s napkin test for niching: “Island A and Island B” — plus why daily emails work as a forcing function to sharpen your messaging.
  7. No. 267 You get to pick Email is taking of the community content roadmap and you get to vote! — Subject lines, lead magnets, Meta ads, or the tech stack that delivers it all.

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Kevin Hood · copywriter & marketing strategist