The Newsletter

331 Selected Entries · Newest First

  1. No. 317 Here's exactly what I'm testing this week If paid ads pay for themselves in 24 hours, then you can grow your email for free right? Here’s the $7 lead magnet upsell I’m running on my thank you page to test it.
  2. No. 316 100 subscribers in a single day 100 new subscribers in a single day, thanks to a list swap I avoided for a year — and the free lead magnet generator I built to solve that problem for good.
  3. No. 315 Tomorrow’s email won’t make sense without this Today’s email is homework: get through “Minimum Viable Email List’ before tomorrow’s reveal on how to make your next lead magnet magically appear.
  4. No. 314 Would this be of interest to you? A drop-in Claude prompt that walks you step-by-step through creating a lead magnet for your email list in about 30 minutes — reply if you want it.
  5. No. 313 Go ahead, steal my new philosophy page trick A sneaky parasite, Tad’s philosophy page workbook, and Viktor Frankl’s ‘paradoxical intention’ add up to a case for why marketing should feel fun again.
  6. No. 312 “Freaky” questions to clarify your offer Why I filed my client’s workshop under “bad workshop ideas” — and how to turn your vague offers into real solutions you can sell.
  7. No. 311 Why I selfishly want to give away more coaching this month The “Ben Franklin Effect”: why asking your enemies to help you out might make them friends for life — and how to become my friend on the VIP tier inside my community.

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Kevin Hood · copywriter & marketing strategist