The Newsletter

327 Selected Entries · Newest First

  1. No. 299 This email sold my $5,000 coaching program without any social proof, case studies, webinars, or even a sales page How a hand copying technique helped me sell my $5k coaching program without a sales page.
  2. No. 298 Emailmaxxing Looksmaxxing, sleepmaxxing, gymmaxxing… and now emailmaxxing, because the attention you earn on social media needs to go somewhere.
  3. No. 297 Maybe no one noticed you left… Why a 40,000-person list survived a two-year email silence while a 20,000-person list shrank to 1,000 — the 'mere-exposure effect' explained.
  4. No. 296 What get’s the best open rates? Why would people chose to experience pain in order to learn the outcome of a meaningless coin flip? Your email subject lines will improve after reading this.
  5. No. 295 “Email just isn’t clicking for people the way it used to…” A legendary list-builder claims email “isn’t clicking” anymore, but the numbers tell a different story.
  6. No. 294 The pattern hiding behind my best emails Teaching the SOLO method (Subject, Open, Lesson, Offer) — why it works, and why constraints create more freedom.
  7. No. 293 The demand for creativity in advertising Gene Schwartz’s Breakthrough Advertising on why AI can’t create breakthrough copy alone — and how real breakthroughs come from ditching other people’s formulas.

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Kevin Hood · copywriter & marketing strategist