The Newsletter

327 Selected Entries · Newest First

  1. No. 278 How to find offers people say “heck yeah” to Why clear offers beat clever copy: how coaches can use “Themed Calls to Clients” to validate offers, book warm leads, and finally stop struggling with client acquisition.
  2. No. 277 Twice a month, I'm opening up my calendar I'm adding a live group Q&A call to Email Sanctuary — twice a month — to help members untangle their email marketing problems in real time.
  3. No. 276 The perfect lead magnet problem The "Global Welcome Sequence": two automations that let you test lead magnets without blasting new subscribers when they join your email list.
  4. No. 275 Cookin’ up email steaks A 30-minute training for earning your place in the inbox — Cookin' Up Email Steaks, now available on the premium tier in Email Sanctuary.
  5. No. 274 Turn your flaws into features The Death Star’s iconic trench started as a mistake. Discover how you can “make your skeletons dance” and your worst flaws into your best marketing assets.
  6. No. 273 Making money is art Andy Warhol: “Making money is art”, sells Marilyn for $195 million. Stop fighting it. If you’re building online, the algorithm is your medium.
  7. No. 272 $1,500 Uber ride The “$1,500 Uber ride” test: you can’t sell an offer or transformation until you can name point A, point B, and the path between.

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Kevin Hood · copywriter & marketing strategist