The Newsletter

354 Selected Entries · Newest First

  1. No. 298 Emailmaxxing Looksmaxxing, sleepmaxxing, gymmaxxing… and now emailmaxxing, because the attention you earn on social media needs to go somewhere.
  2. No. 297 Maybe no one noticed you left… Why a 40,000-person list survived a two-year email silence while a 20,000-person list shrank to 1,000 — the 'mere-exposure effect' explained.
  3. No. 296 What get’s the best open rates? Why would people chose to experience pain in order to learn the outcome of a meaningless coin flip? Your email subject lines will improve after reading this.
  4. No. 295 “Email just isn’t clicking for people the way it used to…” A legendary list-builder claims email “isn’t clicking” anymore, but the numbers tell a different story.
  5. No. 294 The pattern hiding behind my best emails Teaching the SOLO method (Subject, Open, Lesson, Offer) — why it works, and why constraints create more freedom.
  6. No. 293 The demand for creativity in advertising Gene Schwartz’s Breakthrough Advertising on why AI can’t create breakthrough copy alone — and how real breakthroughs come from ditching other people’s formulas.
  7. No. 292 I want to see your emails in my inbox Kevin admits that the only reason he subscribes to your email list is to steal your best ideas — but only if your emails escape the spam folder first. Two trainings inside Email Sanctuary show you how.

Get tomorrow’s entry

Kevin Hood · copywriter & marketing strategist