The Newsletter

331 Selected Entries · Newest First

  1. No. 275 Cookin’ up email steaks A 30-minute training for earning your place in the inbox — Cookin' Up Email Steaks, now available on the premium tier in Email Sanctuary.
  2. No. 274 Turn your flaws into features The Death Star’s iconic trench started as a mistake. Discover how you can “make your skeletons dance” and your worst flaws into your best marketing assets.
  3. No. 273 Making money is art Andy Warhol: “Making money is art”, sells Marilyn for $195 million. Stop fighting it. If you’re building online, the algorithm is your medium.
  4. No. 272 $1,500 Uber ride The “$1,500 Uber ride” test: you can’t sell an offer or transformation until you can name point A, point B, and the path between.
  5. No. 271 Okay, wise guys… now what? The "desirable problem" email framework: how one simple client statement becomes proof and promise — explained with the help of Wile E. Coyote.
  6. No. 270 Claude riding shotgun Inside my “Lead Magnet Map” sessions: I created a markdown file that helps Claude guide you through the process live (and how AI is making our work more remarkable).
  7. No. 269 Better, faster product mockups New module for “Minimum Viable Email List”: generate dozens of product mockup ideas with AI in minutes, pick the best one, and solve your lead magnets desirability problem.

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Kevin Hood · copywriter & marketing strategist