The Newsletter

354 Selected Entries · Newest First

  1. No. 277 Twice a month, I'm opening up my calendar I'm adding a live group Q&A call to Email Sanctuary — twice a month — to help members untangle their email marketing problems in real time.
  2. No. 276 The perfect lead magnet problem The "Global Welcome Sequence": two automations that let you test lead magnets without blasting new subscribers when they join your email list.
  3. No. 275 Cookin’ up email steaks A 30-minute training for earning your place in the inbox — Cookin' Up Email Steaks, now available on the premium tier in Email Sanctuary.
  4. No. 274 Turn your flaws into features The Death Star’s iconic trench started as a mistake. Discover how you can “make your skeletons dance” and your worst flaws into your best marketing assets.
  5. No. 273 Making money is art Andy Warhol: “Making money is art”, sells Marilyn for $195 million. Stop fighting it. If you’re building online, the algorithm is your medium.
  6. No. 272 $1,500 Uber ride The “$1,500 Uber ride” test: you can’t sell an offer or transformation until you can name point A, point B, and the path between.
  7. No. 271 Okay, wise guys… now what? The "desirable problem" email framework: how one simple client statement becomes proof and promise — explained with the help of Wile E. Coyote.

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Kevin Hood · copywriter & marketing strategist