The Newsletter

354 Selected Entries · Newest First

  1. No. 319 Nobody gave the broom good instructions What happened to the sorcerer’s apprentice explains why most AI outputs are a mess — and how good instructions will help you build a lead magnet in 30 minutes.
  2. No. 318 Why I stopped slopping around in Canva How to build a one-page lead magnet with Claude in under an hour: a “dump, map, build, ship” framework trained on real client sessions.
  3. No. 317 Here's exactly what I'm testing this week If paid ads pay for themselves in 24 hours, then you can grow your email for free right? Here’s the $7 lead magnet upsell I’m running on my thank you page to test it.
  4. No. 316 100 subscribers in a single day 100 new subscribers in a single day, thanks to a list swap I avoided for a year — and the free lead magnet generator I built to solve that problem for good.
  5. No. 315 Tomorrow’s email won’t make sense without this Today’s email is homework: get through “Minimum Viable Email List’ before tomorrow’s reveal on how to make your next lead magnet magically appear.
  6. No. 314 Would this be of interest to you? A drop-in Claude prompt that walks you step-by-step through creating a lead magnet for your email list in about 30 minutes — reply if you want it.
  7. No. 313 Go ahead, steal my new philosophy page trick A sneaky parasite, Tad’s philosophy page workbook, and Viktor Frankl’s ‘paradoxical intention’ add up to a case for why marketing should feel fun again.

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Kevin Hood · copywriter & marketing strategist